Problem:
To promote an alumni sports tournament in a way that feels unique and exclusive, rather than simply as a standard sports or community event flyer, while still highlighting the emotional significance of the 19-year-long relationship between the two schools and presenting the event as a proper reunion, not merely a competition.
Balancing "elegant and premium" visual language with padel
Translating an abstract idea (nostalgia, alumni pride, a bond since 2007)
Designing a system flexible enough for a one-day event's full needs
Solution:
Built a restrained, premium visual identity that elevates the tournament beyond a standard sports poster. Also wove in subtle nostalgic cues (e.g. "Since 2007" markers, badge/crest-style detailing) to root the design in shared history. Delivered a modular visual system that scales consistently across all promotional touchpoints
