Problem:
Dari Hati is built around honest storytelling, personal experiences, and emotional reflection. However, as a storytelling podcast, it needs a distinct visual identity that can communicate warmth, sincerity, and human connection while remaining recognizable and relevant across different podcast and digital platforms.
Translate emotion into visuals
Balance warmth & professionalism
Build emotional connection
Stand out in a crowded space
Create a flexible identity
Solution:
The brand identity was developed around the idea of human connection and stories shared from the heart. The visual direction combines a warm, approachable aesthetic with expressive graphic elements that reflect personal perspectives and emotional moments. The system was designed to be flexible across podcast covers, social media, promotional content, and digital touchpoints, creating a consistent identity while allowing each story and episode to have its own personality.
