Problem:
JGF needed a distinctive visual identity for a new offline gaming festival that could bring together gaming, technology, entertainment, and Indonesian culture under one cohesive brand. The identity needed to communicate the energy of gaming while establishing JGF as a memorable festival experience rather than simply another gaming event.
Blend gaming & Indonesian culture
Visualize Web3 gamification
Unify diverse activities
Stand out in the gaming landscape
Solution:
The visual identity was developed by combining Indonesian cultural characteristics with contemporary gaming and Web3-inspired aesthetics. The system uses dynamic graphic elements, bold visual compositions, and game-inspired visual cues to create an energetic festival atmosphere. The identity was designed to be flexible across event branding, promotional materials, digital content, and on-ground applications, allowing different activities to feel connected while maintaining their own visual character.
